ALBUM REVIEW: Hey Sholay “((O))”

‘Buzz Band’ is a title that can kill a band before they have even had time to shine. While a group needs to garner attention as they are on the rise, to be suddenly awash with praise can be more than a little bit detrimental. A ‘buzz band’ often explodes, basks in the immediacy of success and glory, then fails to live up to the praise. Sheffield ‘buzz band’ Hey Sholay have done far from that. While they have clearly won over the music press, both at home and overseas, they have far from rush released a product to appease fans. Instead, the five piece have focused their energies on crafting a brief, but fully captivating and most mesmerizing debut album, “((O))”.

Clocking in at just over half an hour, and boasting only nine tracks, “((O))” is a short, sharp, well executed introduction as to what is to come.  Though there will be obvious comparisons to an array of other leading Sheffield acts, notably the jaunty indie pop of Alex Turner and his pals, Hey Sholay have produced a sound that has their signature all over it.

Lead singer Jono is a dynamic presence. His raw, rich vocal sends shivers down the spine. He delivers each line with an emotional punch, yet never overblows his point. With echoes of JJ72’s overwrought Mark Greaney and Starsailor’s commanding James Walsh, Jono is compulsive listening. Surrounded by a cacophony of sound, he takes you on a sweeping, moving journey that allows you lose your inner self along the way to the hypnotic beats and melodies.

Hey Sholay are a band who defy categorisation. Though they are a commercially entertaining proposal, with a radio friendly sound, they are far from pointed solely in that direction. At the core is clearly a love of electro, while the classical also rears its head with tender piano recitals. While “Burning” and “The Bears, The Clocks and The Bees” are easily the strongest contenders for the top of the pop charts, it is the dizzy “Dreamboat” that really gets you going.
‘((O))’ is a stunning debut, but it is also far too brief. While it wows and woos with every turn, you can’t help but want more as it comes to an early close.
Hey Sholay are so much more than a ‘buzz band’. They are a stunning, engaging sensory treat.
Rating: 5/5
Reviewer: Jeremy Williams
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